Most businesses will call for some form of presentation skills from time to time. This could be for a variety of reasons; demonstrating a product to a group of potential buyers, arranging to talk about the service you offer to a group of mums at the local parent and toddler group, speaking at a networking event. Depending on the nature of your business you may be called to give verbal presentations of one form or another on a regular basis.
Now for many people, speaking “formally” in front people can be extremely anxiety provoking – whether your audience comprises a small group of mums in someone’s front room, or a hall full of 200 people all waiting eagerly to hear what you have to say, the stomach turning nerves you may experience before beginning your presentation can be debilitating.
According to many reports, public speaking is actually the number one fear amongst people – ahead of flying, heights, insects and even death.
Yet, if we are to take advantage of opportunities that are presented to us to “sell” our business to others through some form of presentation, then we really do need to do all we can to conquer these nerves and make public speaking work for us.
So…what can we do to help?
Here are five tips I have used over the years to help me tackle my nerves and grow to truly enjoy the occasions when I am required to speak in public.
1 – Develop confidence and enthusiasm for what you are talking about. Talking about something you know well will help instil confidence within you. If you are talking about your business, then you should know your business inside out. Let this knowledge be your steady core that will anchor you within your presentation. You know you have this in-depth knowledge, so don’t worry about not knowing how to respond to questions or “drying up” and running out of things to say. Along with this, make time to build up your enthusiasm for your topic. Really think hard about the reasons you are involved or linked to what ever it is you are talking about and think of how you can convey that enthusiasm when you speak.
2 – Be well prepared…then forget about it. Following on from number one above, whatever form your presentation is going to take or whatever angle you are addressing with your presentation, allow yourself time to prepare. If you are using any visual aids – PowerPoint, etc. practice with it first and check it is working on the day. (That said, if it doesn’t work try not to worry and allow the confidence in your topic (see above) to carry you through). Be extra prepared in your opening and closing statement or comment. This way you can start and finish confidently which will somehow help mask any stumbles you may make during. Being prepared also includes such elements as; knowing where it is you are going, having the contact details for the organiser, allowing yourself enough time to reach the venue. However, once you have prepared, then get on and do something else. You know your stuff – going over it and over it won’t enable you to know it to any greater extent.
3 – Have a few questions you can throw out to your audience. You won’t necessarily be expecting people to shout out answers to these questions although you may want a show of hands. However, this is more about engaging with your audience as well as allowing you time to pause and take the spotlight off yourself – even if only for a few seconds.
The sort of questions you will want to prepare will obviously vary on the nature of your business and what it is you are presenting. Don’t come up with too many either as this could interrupt the flow of your presentation. The best idea is to have several “up your sleeve” ready to throw out if you feel the need to inject a little extra energy into your presentation or as above, if you want to take the spotlight of yourself for a while.
I can’t really give you examples to use as each of you will have different needs. However below are four examples that should give you an idea of the sort of thing I’m referring to in this tip.
- How many of you have dreamed of being your own boss?
- You have a dog; it doesn’t come back when you call it – does this sound familiar to you?
- Take a couple of seconds to think about how you would feel right now, this very moment, if you were at your ideal weight.
- You have young children? Just think for a moment about the main challenge you’re facing at the moment
4 – Kid yourself that you are good at this sort of thing. I know this may sound ridiculous if you are feeling almost paralysed with nerves, but it worked for me. Years ago when I first had to deliver a presentation in front of others I was so nervous I pretended I wasn’t well and didn’t do it. However I couldn’t keep doing this so the next time I had to present I bit the bullet and did it. I kept doing it – even volunteering to present if I got the chance – and the more I presented the easier it became. Very early on I started to tell myself (and others) that I “don’t get nervous when presenting”. And do you know what? It worked! I began to believe myself. If nerves started to creep in I’d just say to myself “no, I don’t get nervous about this sort of thing – I’m good at it”. This didn’t lead to complacency and I still put everything I can into each and every presentation I give. It did however I think “fast track” me into feeling relatively comfortable about standing and speaking in front of others and yes, I do actually enjoy the experience!
5 – Finally, look after yourself. Make sure you get enough sleep the night before, allow yourself enough time to get yourself ready, eat something that will provide energy without feeling full, wear clothes suitable for the occasion but in which you feel comfortable. After the event, allow yourself a little time to reflect on how it went and any changes or improvements you may want to make when you present again, then treat yourself in some way. You’ve faced the nation’s number one fear and you should reward yourself for doing so!
I’ve many more tips on this topic so may return to it again. Let me know if you have any tips or experiences you would like to share.
Elaine
Photo by Flickr User Alison Klein, WEBN News 2008







